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Secondary data research in a digital age Pt. Australian Catholic University Library. Public Private login e.

Exploring Marketing Research

The role of marketing research 2. None of your libraries hold this item. John and Alison Kearney Library. Coffs Harbour Education Campus Library. Research designs for collecting primary data. Students learn about editioj types of marketing research, such as designing questionnaires, as well as the latest technological developments edtiion facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis.

Does not include supplements such as CDs or access codes.


Exploring Marketing Research by Babin, William G Zikmund; Barry J

Includes bibliographical references and index. Data analysis and presentation. Notes Includes access code for access to Qualtrics, a web-based survey tool http: University of Technology Sydney.

Expedited shipping business days; Standard shipping business days. South-Western College Pub, Cannot guarantee access code is included or unused. Marketing research — Computer network resources. Published Mason, Ohio ; Australia: Identical content as the student version, but may include all answers or notes in margins.

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Test-markets and experimental design Pt.

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Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen. University of Newcastle Library. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.


These 2 locations in Queensland: Choose Expedited shipping for fastest business day delivery. These 9 locations in New South Wales: Open to the public Marketlng a; University of Queensland Library. These online bookshops told us they have this item: Qualitative research tools edigion. Showing best matches Show all copies. Choose Expedited for fastest shipping!

Grand Eagle Retail Condition: Exploring Marketing Research with Qualtrics Card: Ria Christie Collections Condition: Exploring Marketing Research Barry J.

Univariate statistical analysis Introducing multivariate data analysis The text editioon students to approach marketing research from a management perspective rather than as hands-on practitioners. What makes Biblio different?

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